Chapter 3 Take Home Question

                                                                     

              

IMAGE 1                                                                                                                       IMAGE 2

                                                           Take Home Question

                      Well if I was presented with the idea for using fast falloff lighting on the model face when shooting a face cream commercial I would not. The reason being is because when shooting a commercial you want the person who is representing your product to look good on television. By using fast falloff lighting it would bring out the model’s facial texture, which means that wrinkles and ridges would show. Also the model’s face would be very dark because of the intense shadow.  In my opinion I would use slow falloff instead of fast fall off because when using slow falloff lighting the model's face would appear on camera to be smooth and wrinkle- free. Also slow falloff makes the image brighter and gives the visual image a feel of happiness. When doing a commercial you always want the actor to look their best, and by using slow falloff lighting one can achieve this.
                   In the two pictures above both give a visual image of what both types of falloff look on screen. The first image is taken from a proactive commercial with singer, Katy Perry. As one could see the commercial uses slow falloff lighting. See how it looks much brighter. By the picture being bight it brings out the colors around her, which would make audiences pay more attention to the television. The second image it is a face shot taking of a man with fast falloff lighting. In this picture there is intense shadows and the features on his face are brought out because of these shadows. For example the scares and the blemishes are seen throughout this picture.

               So in my opinion I think that slow falloff lighting would be the best lighting technique to use in this situation because it is seen in other face cream commercials and the lighting gives the director just what he/she is looking for.